NIGEL Farage and Nick Clegg will be seen as the most untrustworthy politicians in the upcoming TV debates, according to a psychometric profiling study.
The communication strategies of different candidates were examined using data from their performances throughout the election campaign.
David Cameron, Nick Clegg, Nigel Farage were analysed with the Praditus Motivation Archetypes Model, which uses an online algorithm to look at personality and expected performance.
Researchers found that during the tension of a live broadcast, politicians are likely to display characteristics that have not been shown before.
Their data revealed that Farage will “inconsistent on policy issues due to his desire for acceptance”, whilst Cameron is likely to be seen as “too aggressive”.
Miliband will be seen as more honest but “unable to think on his feet” and will “struggle to maintain his audience”.
Fans of Nick Clegg can look forward to him seeming both “eccentric” and “diplomatic”.
Yohan Ruso, CEO at Praditus said: “The platform looks at the reasons behind the decisions we all make every day, using psychometric principles to assess any individual’s ability to respond to certain situations.
“Applying this to the biggest event of 2015 allows us to assess Britain’s prospective leader.”
The results, produced to promote the Praditus online self-assessment website, are shown below.
David Cameron (Conservative) – The Challenger
Will do well by frontally challenging his opponents, driven by his belief of being a strong and capable leader
However, his drive to win may be seen as aggressive and off putting to audiences when challenged by other candidates
Ed Miliband (Labour) – The Peacemaker
Will struggle to maintain his audience, due to a difficulty to think on his feet during the live TV debate
Strong tactic will likely be focusing on the needs of ‘ordinary people’, which may win him supporters
Nick Clegg (Liberal Democrats) – The Diplomat
Most likely to bend the truth and manipulate others to win votes
Can appear as an eccentric, however will come across as one of the most persuasive and diplomatic
Nigel Farage (UKIP) – The Average Joe
Will be on inconsistent on policy issues due to his desire for acceptance, belonging and recognition amongst audiences
Will present himself as a ‘straightforward’ guy with strong beliefs and will draw on popular analogies to engage audiences
