ScotRail is launching its first-ever mobile website, following a spectacular increase in customers using smartphones and iPads to visit its site.
There has been a 130% rise in people using mobile devices to visit www.scotrail.co.uk – up to 1.7million visits during the past 12 months compared to 740,000 the year before.
From tomorrow (Wednesday), mobile users will be automatically redirected to the new website where they can access faster, streamlined online services – including journey planning, ticket booking and live travel updates.
ScotRail say many visitors to their site are using smartphones
Graeme Macfarlan, ScotRail’s marketing manager, said: “Demand has soared for a mobile-friendly website to boost the online experience for customers on the move, and commuters in particular.
“The website features fewer pictures and only the most essential elements of ScotRail’s full website, to deliver faster and more efficient access for mobile users.”
Transport Minister Keith Brown said: “I’m delighted to see ScotRail launching a new way to keep passengers informed and up to date on what’s happening with their train services.
“The Scottish Government is always keen to see new technologies being embraced and I welcome every scheme like this which helps enhance the rail experience and encourages more people on to the trains in Scotland.
“I am sure passengers will be just as pleased to see ScotRail continuing to work towards our shared vision of a better Scottish train service.”
